Why uWin?

Charities work tirelessly to make a positive impact on our world. However, in today's challenging landscape, many struggle to meet their fundraising targets, especially considering the high costs associated with organising events.

Unfortunately, these financial constraints often result in cutbacks in services and support, depriving the most vulnerable and at-risk groups in society of much-needed assistance.

Traditional silent auctions, although effective, tend to be accessible only to those who can afford the associated expenses. This exclusivity creates a barrier that prevents many individuals from participating in charitable giving.

At our organisation, we have revolutionised the fundraising approach by forging strategic partnerships with carefully chosen celebrities and offering unique experiences through our online uWin campaign. This innovative platform allows charities to engage with a larger audience of potential bidders than ever before.

Drawing on our extensive expertise in traditional fundraising and silent auctions, we have a proven track record of understanding and meeting the needs of both donors and charities. We are committed to providing an exceptional experience for all involved parties.

What truly sets us apart is our ability to seamlessly integrate traditional and modern fundraising methods. This enables us to create tailored experiences for each charity, appealing to a diverse range of audiences.

Furthermore, our exceptional team handles every aspect of the fundraising process, from marketing and customer service to ensuring that your donation reaches your chosen charity promptly. With us, you can place your bid and enjoy peace of mind, knowing that your contribution is making a tangible difference.

We bring charities into the 21st century by using the internet to elevate their fundraising potential and make once-in-a-lifetime experiences accessible to all in the name of a good cause.

An Experienced Team

Founder: Jamie Baulch

Jamie Baulch
Jamie Baulch

Jamie established himself at the top of world class athletics during the 1990s and is without doubt one of GB’s greatest ever 400m sprinters and is still the 400m British Indoor record holder. An Olympic, World, Commonwealth and European medallist he has since transitioned into a successful career as presenter, influencer and motivational speaker. A highly proactive ambassador for several charities he has more recently used his boundless energy, industry knowledge and talent for building relationships to establish a strong and trusted presence in the charity auction business. His first venture, Bid Aid, is growing rapidly into the go-to auction service for UK charities and his passion for transparency, increased inclusivity and income generation has led him to create uWin, a brand new platform for online charity sweepstake-style auctions.

We pride ourselves in our proven ability to understand and provide for the needs and demands of our customers and charities.


So, where does your money go? We want to make sure that as much of the entry fee goes to the charity being supported as possible. After any costs of providing the prize – and we make this zero wherever we can - 80% of the net proceeds of the sweepstake is donated to the charity, and unlike many of our competitors we even cover the marketing costs of the prize campaign!

This model enables every donation to make a huge financial impact. Coupled with the democratisation of the auction to widen the pool of bidders, the charitable impact we can make together is unprecedented!